This Summer’s Vacation and Staycation Trends

by The Brand Mix | May 10, 2022 | News

Earlier this week on our Instagram (@the_brand_mix_digital), we wished our followers in the Northern hemisphere a fruitful kick-off to the summer season. School holidays and sun-soaked vacations are just around the corner. And you can bet adventure and travel...

Keep Your Calendar Full: Advertising Between Seasonal Events

by The Brand Mix | Apr 13, 2022 | News

Easter weekend is fast approaching. For many, this means a few extra rest days, along with the kids entering their second week off school. In the Northern hemisphere, the weather is picking up and all over the globe, businesses are promoting family time by advertising...

A (Near) End of Quarter Update

by The Brand Mix | Mar 28, 2022 | News

Welcome back to The Brand Mix blog! St. Patrick’s Day and Mother’s Day (UK and Ireland) were, as expected, extremely successful and lucrative for our clients across the board and around the globe. Congratulations to everyone on their hard work, dedication, and...

Get in on the Gift Voucher Game

by The Brand Mix | Mar 3, 2022 | News

According to a study by Hoist Group, online gift cards sales grew by 117% throughout the second half of 2020. Of course, celebrating birthdays, anniversaries, and special occasions during the throes of the pandemic heavily influenced purchasing habits. But it appears...

Cracking Gen Z

by The Brand Mix | Feb 22, 2022 | News

Gen Z, “Zoomers”, or simply put, those aged 18-25, are often classified by their lust for adventure and close relationship with technology. The Internet and social media have had a strong foothold in their lives since early childhood. As a result, they have their own...