Client Success

Westport Plaza Hotel reaches 26,000 future travelers in just 3 months with the Flip.to advocacy platform for hotels

Together with The Brand Mix, the Flip.to advocacy platform that captivates and inspires new audiences of travelers has helped Westport Plaza Hotel amplify its reach to over 26,000 potential new guests in only 90 days.

A luxury property in the heart of Westport, Ireland, the hotel has increased guest engagement, shifted attention away from online travel agencies, and converted new guests since switching on this powerful new channel.

With Flip.to and The Brand Mix, Westport Plaza Hotel aimed to:wpzlogo

1. Introduce the hotel to travelers one degree away who fall into a pool of like-minded
individuals with similar interests and purchasing habits to their current guests
2. Be more competitive by lessening dependency on OTAs and other third parties
3. Earn more revenue by capturing warm leads and direct bookings

GROWTH: A NATURAL RESULT OF ADVOCACY FOR WESTPORT PLAZA HOTEL

Westport Plaza Hotel has seen the immediate impact on top-line growth. In addition to the revenue earned by way of booked room nights, more than 34% of their guests have become advocates for the hotel. They’ve shared to a network of over 26,000 friends and colleagues in just the first 90 days—each that fall within a pool of like-minded, warm leads with similar travel and purchasing habits just one degree from the hotel’s advocate.

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  • 200 guests became advocates for Westport Plaza Hotel, reaching a warm    audience of 26,166 future travelers in the first 90 days.
  • In that time, 1,365 unique visitors came back to Westport Plaza Hotel’s website capturing 132 warm leads for future travelers who claimed an offer on a future stay—each personally introduced by a friend or family member.
  • Westport Plaza Hotel saw a boost in revenue with 63 booked room nights directly attributed to the Flip.to advocacy campaign.
  • The success of the platform in both warm leads and room revenue has    generated a return of investment over 24x.

 

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The Gresham introduced to over 65K in first 90 days thanks to their guests and the advocacy platform for hotels

Together with The Brand Mix, Flip.to the advocacy platform has helped The Gresham get introduced to an enormous audience of potential future guests. A four-star landmark property, located in the heart of Dublin, The Gresham reached an audience of over 65,000 in 90 days. The immediate impact for the hotel has been evident, as they’ve increased brand awareness, web traffic, and warm leads without any heavy lifting on the hotel’s part.

Together with Flip.to and The Brand Mix, The Gresham aimed to:greshlogo

1. Amplify their marketing reach at a fraction of the cost of PPC and paid social alternatives
2. Identify, track and engage influencers for their brand
3. Earn more revenue by capturing warm leads, and ultimately more direct bookings

GROWTH: A NATURAL RESULT OF ADVOCACY FOR THE GRESHAM

The Gresham launched with Flip.to and The Brand Mix in April 2016 and reached an audience of over 65,000 within the first 90 days. These potential guests fall into a pool of like-minded travelers with similar interests and purchasing habits as the advocates for the hotel.

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  • 200 guests became advocates for Westport Plaza Hotel, reaching a warm audience of 26,166 future travelers in the first 90 days.
  • In that time, 1,365 unique visitors came back to Westport Plaza Hotel’s website, capturing 132 warm leads for future travelers who claimed an offer on a future stay—each personally introduced by a friend or family member.
  • Westport Plaza Hotel saw a boost in revenue with 63 booked room nights directly attributed to the Flip.to advocacy campaign.
  • The success of the platform in both warm leads and room revenue has generated a return of investment over 24x.

 

 

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Ashling Hotel Dublin sees the impact of advocacy as guests reach 23k global travelers in 3 months with Flip.to

The Ashling Hotel Dublin, an International award-winning hotel set on the banks of River Liffey in Dublin, incorporated advocacy to become a core component of the hotel’s overall strategy, extending the hotel’s reach to a massive and targeted audience of potential future guests in an authentic and trusted way. Flip.to, the advocacy platform for hotels and The Brand Mix, have increased direct bookings and captured added revenue for the hotel.

Together with Flip.to and The Brand Mix, Ashling Hotel Dublin aimed to:ashlogo
1. Target and reach a new audience of travelers the perfect demographic for their grand city center property in an authentic and trusted way
2. Earn and track new reservations while growing brand awareness, web traffic and warm leads
3. Boost revenue with an entirely new audience of guests booking direct

GROWTH: A NATURAL RESULT OF ADVOCACY FOR ASHLING HOTEL DUBLIN

The Ashling Hotel Dublin saw an immediate impact, connecting a new audience seeking their unique Dublin experience. In just the first 90 days after launching the Flip.to advocacy platform and The Brand Mix, Ashling Hotel Dublin reached over 23,000 of their guests’ friends, relatives and colleagues, resulting in more than 145 directly booked room nights.

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  • 127 guests shared about Ashling Hotel Dublin to friends & family in the first 90 days, reaching an audience of 23,888 future travelers who are the perfect fit for the hotel.
  • 1,522 unique visitors came back to Ashling Hotel’s website from a captivating, authentic introduction made by a friend or family member.
  • 124 warm leads were captured for future travelers who claimed an offer on a future stay.
  • Ashling Hotel Dublin saw 147 booked room nights directly attributed to the Flip.to advocacy campaign over the course of the year.
  • The success of the platform in both warm leads and room revenue has generated a return of investment over 42x.

 

 

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Advocacy platform helps inspire travelers worldwide, introducing East Sussex National Resort to a warm audience over 10K in 90 days

East Sussex National Resort, a Championship golf and spa resort set on the English countryside, have engaged a new audience of travelers—and the best demographic for their property—with Flip.to, the advocacy platform for hotels and The Brand Mix. Advocacy has grown to be an impactful part of the hotel’s marketing and revenue strategy, whose pristine setting and impeccable service offers an experience their guests are excited to share.

Together with Flip.to and The Brand Mix, East Sussex National Resort aimed to:esnlogo
1. Target and reach a new audience of travelers who are the perfect demographic for
their unique English countryside resort in an authentic and trusted way
2. Earn more revenue by capturing warm leads to nurture down the path to becoming
a future guest

GROWTH: A NATURAL RESULT OF ADVOCACY FOR EAST SUSSEX NATIONAL RESORT

East Sussex National Resort launched with Flip.to and The Brand Mix in the spring of 2015, and after just 90 days they reached an audience of over 10,000. These potential guests fall into a pool of like-minded travelers with similar interests and purchasing habits as the advocates for the hotel.

 

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  • 84 guests shared for East Sussex National Resort in the first 90 days, reaching an audience of 10,913 future travelers who are the perfect fit for the hotel.
  • 2,204 unique visitors came back to East Sussex National Resort’s website from a personal introduction made by a friend or family member.
  • 93 warm leads were captured for future travelers who claimed an offer on a future stay.
  • East Sussex National Resort saw direct revenue generation with an additional 58 booked room nights directly attributed to the Flip.to advocacy campaign over the course of just 90 days.
  • The success of the platform in both warm leads and room revenue has generated a return of investment over 23x.

 

 

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