Permit us take an educated guess: You, dear reader, are the proud owner of a Smart Phone. Be it iPhone or Android, it assists you with the accomplishment of day-to-day tasks. It grants access to limitless information, warns of changes in weather, offers directions while driving, and reminds you to feed the cat.
We have grown so accustomed to having these ingenious devices in our hands that we often underestimate their power. In 2016, more than one-third of online transactions were made on mobile. Three years later, the disparity between mobile and desktop has levelled off, with each amounting to approximately 45% of all online transactions. Intriguingly, the percentage of revenue earned remains higher on desktop.
Evidently, while booking flights and accommodation, a considerable number of travellers retreat to the security of the desktop, deeming phone purchases as impulsive. It can be safely posited that guests appreciate the space for manoeuvring afforded by a larger screen.
But don’t let that fool you. Optimising your hotel website for mobile usage remains crucial.
While the final payment may take place on desktop, more than 60% of website browsing is performed via mobile. Smart Phones are where the user carries out research. By the law of averages, that’s how they found your hotel. And that’s where they made the final decision to book with you.
The moral of the story is clear: optimise your website for desktop (all browser types) and Smart Phone. Tablets remain important, of course. Every booking counts. Their influence, however, has fallen slightly behind.
Here at The Brand Mix, optimisation is our specialty. Want to take your website to the next level? Contact us today.