TBM Low-Down #2 – What is PPC?

Written by The Brand Mix

8 November 2019

According to DisruptiveAdvertising, Internet traffic driven by pay-per-click advertising generates around 50% more lead conversions than organic web traffic. Even more intriguingly, 65% of all clicks by users intending to make a purchase go to paid ads.

It would appear PPC is where it’s at. But, in less than fifty words, how does it work?

You pay for your brand to be advertised across leading search engines… but only once the ad is clicked. So, once the budget is depleted, the ad is dropped. Every click counts and ROI soars. Across Google and Bing, the highest bidder typically earns the most prominent placement.

PPC is nuanced and intricate by nature but our team consists of some of the best in the business.

Curious about what PPC could do for your annual profit? Contact The Brand Mix today and never look back.

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