THE BRAND MIX
ONLINE TRAVEL AGENCIES:
CONTENT & RATE MANAGEMENT
At The Brand Mix, our top prerogative is driving business directly to your website by way of integrated booking and voucher engines.
You’ve heard us say it time and time again; you have the power to take back your guests.
We were once a small business who, by way of innovative business strategies, loyal clients, and strong relationships, went global.
As a result, we understand the importance of direct business in growing your influence and profit exponentially.
While we guarantee success in driving more customers to your website, there will always be individuals who rely on Online Travel Agencies, such a Booking and Expedia. This often comes down to generational habits and the perception of increased ease.
Why exclude this valuable portion of the market?
To win customers, strengthen your property on every front, including across OTAs.
A common misconception? OTAs handle everything themselves. Far from it. The information broadcast across OTA sites about your hotel needs to be managed and moderated on a weekly basis. Content and rate management plays a massive role in property marketing.
If an OTA site doesn’t advertise the correct rate or has content parity, it could damage the hotels reputation.
This is where we come in.
We negotiate with OTAs to ensure your property has the best third-party representation possible. We look out for our clients’ best interest. Always.
Allow us to do the talking. You can simply sit back, relax, and watch the bookings roll in.
SERVICES WE OFFER IN OUR O.T.A. PACKAGES
We optimise your presence across OTA websites
We pay close attention to mapping your service, rectifying errors, and promoting special offers
We boost the click-thru-rate on your property’s advertisements by implementing up-to-date, magnetic digital marketing strategies
Fixing parity discrepancies to ensure your property is appealing on OTAs, while maintaining the best rate available when booking direct
We keep a close eye on how your property is represented across third-party sites, giving you back control
Managing rates to maintain accuracy across room prices, bed and breakfast, seasonal specials, and once-off promotions
Our representatives attend OTA training session to ensure we are implementing the most up-to-date knowledge and practices
We conduct regular, ongoing industry research and implement our findings into your campaigns
Boosting your ranking across OTAs so that your property is first on everyone’s list
We monitor image quality, relevancy, and effectiveness. Are they appealing? Do they catch the customer’s eye?
Ensuring your property gets the attention it deserves by requesting that it feature on website newsletters and social media platforms
The correct rates, descriptions, and images must be broadcast across Meta sites like Trivago, TripAdvisor, and Hotelscombined to ensure the greatest ROI
Consulting TripAdvisor to ensure reviews and questions are addressed and the listing updated regularly
Keeping you on top by watching and acting upon competitors’ rates and promotions
Tracking performance scores and offering reports thereon, where requested